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Ep. 31 Simplify Marketing Analytics with Funnelytics

Ep. 31 Simplify Marketing Analytics with Funnelytics

Simplify Marketing Analytics with Funnelytics

In the latest episode of The Entrepreneur Society Podcast, we’re excited to welcome Mikael Dia, a visionary digital marketing expert and the founder of Funnelytics. Mikael shares what Funnelytics is and how you can use it for your business.

What you’ll discover:

1. The Story– Discover how Mikael’s decade-long digital marketing odyssey and T-shirt business laid the groundwork for the creation of Funnelytics.

2. How It Works – Explore the core components of this revolutionary tool designed to visualize your customer’s journey for effective marketing strategy.

3. Analyzing Funnels- See Funnelytics in action as Mikael tackles a non-converting sales page, showcasing its prowess in identifying bottlenecks for optimal funnel performance.

4. Decoding Limited Data and Making Informed Decisions – Understand the challenges of working with limited data and how Funnelytics shifts the mindset from emotion-driven to data-driven decision-making.

5. Funnelytics: Bridging the Gap for Marketers and Business Owners – Explore how Funnelytics serves as a bridge, allowing business owners to visualize their strategy and make data-driven decisions.

6. Seamless Integration: Funnelytics in Your Toolkit – Learn how Funnelytics seamlessly integrates with various platforms, enhancing data analysis capabilities for informed decision-making.

This episode encourages listeners to revolutionize their marketing approach with Funnelytics – the key to unlocking data-driven success in every business endeavor!

Connect with Mikael Dia

Meet Mikael Dia, a visionary digital marketing expert and the founder of Funnelytics.  With a passion for scaling businesses, Mikael has a proven track record of transforming ventures into seven-figure successes.  Based in Toronto, Canada, he’s on a mission to simplify marketing analytics with Funnelytics, a platform that has garnered 50,000 users and generated over $1.4 million in just 10 months. Mikael shares insights on data-driven marketing, scaling businesses, and navigating the challenges of the digital landscape.

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Are you interested in being a guest? Contact us today!

Ep. 29: The 5 Content Personalities and How to Leverage Yours

Ep. 29: The 5 Content Personalities and How to Leverage Yours

Are you struggling to find the right approach to your marketing strategy? Have you been feeling drained and uninspired by certain methods of communication? Perhaps it’s time to explore the concept of content personality types. In a recent episode of the Entrepreneur Society podcast, guest Amy Hager, from Joyful Business Revolution, shared valuable insights into the five content personality types and how understanding yours can revolutionize your marketing approach.

Amy’s expertise centers around helping coaches, consultants, and entrepreneurs infuse joy into their marketing strategies. By uncovering your unique content personality type, you can align your communication with your natural strengths, making the marketing process more enjoyable and effective. Whether you’re a live in person, video, audio, written, or visual content personality type, Amy emphasizes the importance of tapping into your energetic alignment and utilizing the best vehicle for your content personality type.

Understanding and embracing your content personality type can have a profound impact on your marketing efforts. By harnessing your natural strengths, you can simplify your marketing approach, eliminate unnecessary stress, and connect with your audience in a more authentic and impactful way. Rather than trying to excel in all content types, Amy encourages a focused approach, leveraging your dominant content personality type to create a more compelling and engaging marketing strategy.

If you’re ready to transform your marketing efforts and discover your content personality type, consider taking the free content personality quiz. It’s time to unlock your full potential and revolutionize the way you communicate and connect with your audience. Don’t miss out on this opportunity to elevate your marketing strategy and bring more joy into your business.

Connect with Amy:

About Amy :

Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. She supports current clients—as well as future clients— to apply simple strategies for increased revenue and productivity. 

Amy’s yoga instructor says she has lived 12 lives already because she has so many experiences. She has raced cars, been a radio DJ, built sales and marketing teams,, worked at a group home to support adults with mental illness, led a B&B association, started a youth group, been a military spouse – just to name a few.

When this cat mom isn’t helping clients with their mission-driven marketing, she can be found experiencing her joy while exploring her own backyard, hanging out on her boat, visiting as many wineries as possible, and/or traveling the world.

Are you interested in being a guest? Contact us today!

Ep. 27 Unlock Your Brand’s True Potential

Ep. 27 Unlock Your Brand’s True Potential

Anna Laura Sommer Unveils New Insights

In a compelling podcast episode, Anna Laura Sommer, the dynamic force behind Shine Studio, engages in a thought-provoking discussion about transforming personal branding and elevating the role of founder presence in business. This blog post captures the essence of their lively conversation, offering entrepreneurs essential insights to enhance their brand’s image.

Challenging Conventional Personal Branding

The episode starts with Anna Laura questioning traditional personal branding approaches. She advocates for a shift towards emphasizing the founder’s presence, blending personal and professional values to forge authentic connections with audiences. Her journey from speech pathology to brand photography demonstrates her commitment to assisting entrepreneurs in representing themselves authentically.

Unveiling the Strategic Role of Brand Photography

Throughout the conversation, Anna Laura explores the role of brand photography, emphasizing its significance beyond mere aesthetics. She discusses how strategic brand photography aligns with a business’s core message and resonates with the target audience, underlining the need for adaptability across various platforms and formats.

Reframing Personal Branding

Anna Laura suggests refocusing personal branding to cultivate meaningful connections and reflect consistent brand values. She encourages entrepreneurs to develop their founder presence, showcasing their personal and professional evolution while maintaining authenticity in their brand identity.

Distinguishing Between Personal Branding and Brand Personality

The discussion also addresses the differences between personal branding and brand personality. Anna Laura clarifies that personal branding shapes public perception, whereas brand personality centers on the brand’s identity, style, and tone. She emphasizes the importance of aligning brand personality with one’s inherent traits for authentic representation.

Conquering Imposter Syndrome with Authenticity

A real-life case study vividly illustrates the transformative effect of authenticity in overcoming imposter syndrome. Anna Laura highlights the significance of embracing one’s true self, a crucial step in an entrepreneur’s journey.

Preparing for a Successful Brand Photo Shoot

Anna Laura introduces a comprehensive brand shoot prep guide, offering practical tips on outfit selection, posing, and beauty preparations. This guide aims to equip entrepreneurs for a successful brand photo shoot, showcasing her dedication to empowering individuals in their branding endeavors.

The podcast episode concludes with a powerful call to action for entrepreneurs to reassess their founder presence and brand personality. Anna Laura’s insights, combined with the host’s engaging questions, spotlight a shift in personal branding and brand photography approaches, emphasizing the importance of authenticity and founder presence in elevating a brand in today’s dynamic business landscape.

About Anna Laura Sommer

Anna Laura is the Founder of The Shine Studio, where she serves bold, women-led businesses through brand photography and strategy, and is soon launching a platform to help other photographers break into branding.

Her work has been published with Target, David’s Bridal, Inc., Comcast, and more. Her entrepreneurial journey has been featured in HuffPost, Oxygen Magazine, and others.

Her entrepreneurial heart began at age 12, when she started a scrapbooking business. But a series of trials, including the loss of her oldest brother in Afghanistan in 2009, derailed her. In 2018, Anna Laura returned to her creative roots, and using her gifts to serve women-led businesses through brand photography.

To date, she has helped hundreds of women amplify their brand and founder presence. While her work has taken her around the world, she has made her home in Charleston, SC with her husband and twin toddlers.

Connect with Anna Laura Sommer

The Shine Studio





Are you interested in being a guest? Contact us today!

The Game-Changing Advantages of Mastering Ads on Facebook, Instagram, and Google

The Game-Changing Advantages of Mastering Ads on Facebook, Instagram, and Google

The Game-Changing Advantages of Mastering Ads on Facebook, Instagram, and Google

As an entrepreneur or a small business owner, you’re constantly looking for cost-effective ways to grow your brand and enhance your market presence. The digital era offers a plethora of opportunities, and one of the most powerful tools at your disposal is the ability to run targeted advertisements on platforms like Facebook, Instagram, and Google. In this blog post, we will delve into the multitude of benefits that come from mastering the art of online advertising and why enrolling in a course could be the best investment you can make for your business’s future.

Why Online Advertising is a Must for Modern Businesses:

  1. Targeted Reach:
    One of the most significant benefits of advertising on social media and search engines is the ability to reach your specific audience with precision. Facebook and Instagram have rich databases that allow you to target ads based on demographics, interests, behaviors, and more. Google’s vast network enables you to appear right where your customers are searching for what you offer. This means every dollar you spend is more likely to reach a potential customer, making it a highly efficient use of your limited budget.
  2. Cost-Effectiveness:
    Gone are the days when advertising was a luxury afforded only by the giants. With Facebook, Instagram, and Google ads, you have complete control over your spending. You can start with a small budget and increase it as you see results. The pay-per-click model ensures that you only pay when someone is interested in your ad, maximizing the return on your investment.
  3. Brand Visibility and Awareness:
    By advertising on these platforms, you can significantly boost your brand’s visibility. People spend a considerable amount of time on social media and search engines daily. Having a presence where your audience already is can result in increased brand recall and awareness, setting the stage for customer acquisition and retention.
  4. Data-Driven Insights:
    Running ads on these platforms generates valuable data. You’ll gain insights into customer behavior and preferences, informing future marketing strategies and product development, and understanding what works and what doesn’t allow you to make data-driven decisions to refine your campaigns and improve effectiveness.
  5. Flexibility and Real-Time Optimization:
    With the ability to pause, edit, and adjust your ads in real-time, you can respond quickly to market trends, feedback, or changes in your business. This flexibility is crucial in the fast-paced world of digital marketing, where pivoting at a moment’s notice can be the difference between a campaign’s success or failure.
  6. Competitive Edge:
    By harnessing the advertising potential of these platforms, you can level the playing field with larger competitors. Small businesses can achieve a robust online presence and reach potential customers with the same tools and sophistication as multinational corporations.
  1. Increased Traffic and Conversions:
    Effective ads drive traffic to your website or landing pages. This traffic boost, with a good user experience and a compelling call to action, leads to higher conversion rates. Whether your goal is sales, sign-ups, or leads, a well-crafted ad campaign can help you achieve it.

The Transformative Power of Learning Online Advertising:

Understanding the ‘why’ behind learning to run ads on Facebook, Instagram, and Google is only the beginning. The true transformative power lies in the ‘how.’ That’s where our comprehensive online advertising course comes in. Here’s how it can redefine the trajectory of your business:

  1. Empowerment Through Education:
    Our course empowers you with the knowledge to take charge of your advertising strategy. You’ll learn the nuances of each platform and how to leverage their unique strengths for your business goals.
  2. Hands-On Experience:
    Beyond theory, you’ll gain hands-on experience by creating your own ad campaigns under expert guidance. This practical approach helps solidify learning and gives you the confidence to execute your campaigns.
  3. Cost Savings in the Long Run:
    While you might be hesitant to invest in a course, consider the long-term savings. By learning to run your ads effectively, you’re saving on the cost of hiring an agency or external consultants. Self-sufficiency in this critical area can mean significant cost savings as your business grows.
  4. Support and Community:
    Our course offers not just lessons but also support from a community of like-minded entrepreneurs and small business owners. You can share experiences, ask for advice, and build a network that supports your business’s growth.
  5. Continuous Learning:
    The digital advertising landscape is ever-changing. Our course keeps you updated with the latest trends and changes, ensuring you never fall behind.

In the journey of entrepreneurship, knowledge is more than power—it’s a catalyst for growth. By learning to run ads on Facebook, Instagram, and Google, you’re not just promoting your business; you’re also investing in a skill set that will continue to serve your brand for years to come.

Enroll in our in-person Workshop: Maximizing Your ROI: A Deep Dive into Paid Ads on Google, Facebook, and Instagram

This course is included in membership in The Entrepreneur Society.

How to Elevate Your Brand on Instagram

How to Elevate Your Brand on Instagram

Elevate Your Instagram Presence: Insights from Natalie Suppes of S and S Creative

Are you striving to enhance your brand’s image on Instagram? In a fascinating new podcast episode titled “How to Elevate Your Brand on Instagram,” Natalie Suppes of S and S Creative shares her personal journey and expert tips on mastering Instagram’s ever-changing landscape. Here’s a sneak peek into the episode, urging you to tune in for an enriching experience.

The Genesis of Natalie’s Instagram Mastery

The episode kicks off with an introduction to Natalie Suppes, who has carved a niche for herself on Instagram. Her story is not just about overnight success; it’s a narrative filled with dedication and smart strategies that led to her Instagram triumph.

Tackling Personal and Professional Hurdles

Natalie candidly opens up about her challenges during her pregnancy and how they intermingled with her career path. Her resilience is palpable as she discusses how she navigated these obstacles without letting go of her passion for social media management.

The Strategy Behind Instagram’s Success

Delving into strategy, Natalie discusses the importance of engagement and creating quality content. She emphasizes that the growth of an Instagram following and the evolving algorithm requires adaptability and a keen understanding of what kind of content resonates with the audience.

Leveraging Instagram’s Algorithm and Features

The ever-changing Instagram algorithm is a puzzle for many, but Natalie sheds light on how to adapt and thrive within this dynamic. A significant part of her strategy includes incorporating Instagram Reels, a powerful tool for increasing visibility and brand growth.

The Art of Engagement and Content Simplification

Creating a rapport with your audience through direct messages (DMs) and simplifying your content creation strategy are essential tips Natalie advocates for. She insists that consistency should be at the core of your content strategy, along with repurposing content and engaging authentically.

Authenticity: The Key to Real Engagement

As the podcast episode progresses, Natalie reiterates the importance of authenticity. It’s clear that genuine interactions are more valuable than ever in the age of social media, and this remains a significant focus throughout the discussion.

Taking Away the Overwhelm

For those feeling overwhelmed with the pressure of content creation, Natalie advises taking small, manageable steps. Consistency is more sustainable when you approach it with a realistic mindset.

Wrapping Up with Personal Touches

The episode concludes with Natalie sharing her personal podcast preferences and expressing admiration for the show’s host, Charlene, whose authenticity and success resonate with her deeply.

This podcast episode is packed with actionable advice for anyone looking to elevate their brand on Instagram. Whether you’re just starting out or looking to refine your existing strategy, Natalie’s insights offer a wealth of knowledge to help you confidently navigate Instagram.

Don’t miss out on this opportunity to learn from a pro. Tune in to the full episode and start taking your Instagram game to the next level!

Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

As a solopreneur or entrepreneur, marketing is one of the most important aspects of your business. Promoting your products or services to a large audience and attracting new customers or clients is essential to growing your business. In today’s digital age, two of the most popular advertising platforms are Google Ads and Facebook Ads. Both platforms offer unique benefits, and choosing the right one for your business can be daunting. In this article, we’ll break down the pros and cons of each platform so you can make an informed decision.

Google Ads

Google Ads, formerly known as Google AdWords, is an advertising platform allowing businesses to display their ads on Google search results pages and other websites participating in the Google AdSense program. It is a pay-per-click (PPC) system, meaning you only pay when someone clicks on your ad. Google Ads allows you to target specific keywords, locations, and demographics, ensuring your ads reach the right audience.


  1. High-intent audience: Google searchers for those who highly intend to purchase a product or service. People usually turn to Google when they are looking for specific information, products, services, or solutions. This makes them seem like a more qualified audience than those just casually scrolling through Facebook.
  2.  Granular Targeting: Google Ads offers precise targeting options that allow you to reach the right audience for your business. You can target by location, language, device, demographics, and even time of day.
  3.  Measurable Results: Google Ads provides detailed data and metrics to track your ad performance. You can see how many clicks and conversions your ads generate, the cost per click (CPC), and the return on investment (ROI). This allows you to analyze your performance and adjust your campaigns for better results.


  1. High competition: Because Google Ads have been around for a while and it is a platform with a ton of potential, there is often high competition among businesses for ad space in popular industries. This can drive up ad costs, making it harder for small businesses to compete.
  2.  High Cost: Google Ads can be expensive, especially in competitive niches. You have to bid for ad space so that the cost can vary greatly depending on your industry and the competition.
  3.  Poor ad placement: If your ads are not targeted properly, they may end up on irrelevant websites or unrelated search terms, leading to wasted ad spend.

Facebook Ads

Facebook Ads is an advertising platform that allows businesses to create ads across Facebook, Instagram, and other platforms. With Facebook Ads, you can target specific audiences based on interests, behaviors, demographics, and geographic locations. The ads can appear in users’ newsfeeds, on the right-hand column of the platform or in high-quality apps, known as the audience network. 


  1. Highly Targeted audience: Facebook has a massive audience with over 2.7 billion monthly active users worldwide. Because of its vast user base and behavioral data, Facebook allows you to create highly targeted ads that reach people that may be interested in your product or service.
  2.  Low Cost: Facebook ad costs, in general, are lower than those of Google Ads,, making it easier for small businesses that don’t have a big budget.
  3.  Multiple Formats: Facebook offers an array of ad formats such as Video, Carousel ads, and more, making it much easier for businesses to showcase their products or services.


  1. Less intent: People on social media platforms usually search for something other than specific products or services, making them less qualified audiences.
  2.  Limited Targeting: While Facebook offers some great targeting options, they can be limiting, especially if your business falls into a less popular industry.
  3.  Limited Time: Facebook ads are visible for a finite amount of time on any user’s newsfeed, and with the constant flood of content on the platform, your ads will likely get lost in the newsfeed.

Choosing the right platform:

Choosing the right platform is a crucial decision when it comes to promoting your business. Your choice depends on many factors, including the type of product or service you offer, your target audience, and your budget. If you have a high budget and are in a competitive market, then Google Ads might be your best option. However, if your limited budget and your product or service targets a particular demographic, Facebook Ads might be the way to go.

It’s worth noting that you don’t have to choose one platform over the other. Running campaigns simultaneously on both Google Ads and Facebook Ads can help you reach a larger audience and increase leads. However, managing both platforms can be overwhelming, so it might be best to start with one and slowly integrate the other.


Google Ads and Facebook Ads have unique features, limitations, and benefits. Choosing the right advertising platform depends on your business goals and the customers. If you’re still unsure or need help in creating an effective marketing strategy, feel free to contact us. We’ll be happy to assist you in creating a customized marketing campaign that meets your business needs. Don’t miss out on the opportunity to grow your business with the right advertising platform. Contact me today!