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The Power of Email Marketing: Insights from Mary, The Busy Bell Creator

The Power of Email Marketing: Insights from Mary, The Busy Bell Creator

The Power of Email Marketing: Insights from Mary, The Busy Bell Creator

In a world saturated with digital marketing strategies, the art of email marketing often gets overshadowed by flashier platforms. However, its effectiveness and efficiency are unparalleled, as demonstrated in a recent insightful conversation with Mary, the creator of The Busy Bell, on a popular marketing podcast.

Mary’s journey into the world of email marketing is both unique and inspiring. With a background that spans a Ph.D. program to various odd jobs, Mary’s real education in business came from hands-on experience. Her story is a testament to the power of resilience and adaptability, qualities that have served her well in the competitive realm of email marketing.

As the conversation unfolded, Mary shared valuable insights into the essence of email marketing and its significance for businesses today. With a focus on personal brands and coaches, she has carved a niche for herself, helping those who help others. Her approach is rooted in alignment with personal values, ensuring that she works with clients who share her passion for making a positive impact.

One of the highlights of the discussion was the introduction of the RAD method, Mary’s innovative approach to email list management. This method stands out for its emphasis on reporting, a critical aspect often overlooked in traditional email marketing strategies. Through meticulous data analysis, Mary and her team can tailor email campaigns that resonate deeply with the audience, ensuring not only higher engagement rates but also fostering a genuine connection between the brand and its followers.

The technical aspects of email marketing, from deliverability to segmentation, were also demystified. Mary stressed the importance of a solid foundation, ensuring that emails not only reach the inbox but also compel the recipient to engage. This involves a blend of technical know-how, strategic thinking, and creative messaging, a combination that The Busy Bell has mastered.

The conversation also touched upon the value of autoresponders, highlighting their efficiency in nurturing customer relationships without constant manual intervention. From abandoned cart sequences to browse abandonment strategies, Mary underscored the potential of well-crafted automation in converting prospects into loyal customers.

Choosing the right email service provider (ESP) is another crucial decision for businesses, and Mary shared her preference for platforms like ActiveCampaign and Go High Level. Her advice was clear: choose a platform that grows with you, offering not just the basics but the advanced features that will support your email marketing strategy as it evolves.

Mary’s insights are a goldmine for anyone looking to harness the power of email marketing. Whether you’re just starting out or looking to refine your existing strategy, her advice is both practical and inspiring. As the digital landscape continues to evolve, the timeless effectiveness of email marketing remains constant, a reminder that sometimes, the best way to move forward is by focusing on the fundamentals.

For businesses and individuals looking to dive deeper into the world of email marketing, Mary’s story and strategies offer a roadmap to success. By focusing on genuine connections, data-driven decisions, and a commitment to continuous improvement, the potential of email marketing is limitless.

Visit The Busy Bell to learn more about Mary’s services and how she can help you elevate your email marketing strategy.

About Mary Kaske Bell

Mary owns The Busy Belle, a boutique email marketing & copywriting agency for 7, 8, and 9-figure personal brands, coaches, and movement makers. Using her sales, marketing, and statistics background, Mary developed The RADD Method to help her clients add $50k/mo or more to their bottom line. The agency offers everything from done-for-you copy and email marketing services to high-level consulting packages perfect for entrepreneurs at all levels of scale.





TikTok: @marylaskebell

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Ep. 37 Empowering Transformation: From Entrepreneurship to Personal Growth

Ep. 37 Empowering Transformation: From Entrepreneurship to Personal Growth

In the bustling world of personal development and entrepreneurship, it’s rare to come across a voice that resonates with authenticity, courage, and a no-nonsense approach to life and business. Laura Aura, a remarkable figure who transitioned from owning a branding studio to becoming a sought-after speaker, coach, and author, embodies these qualities. Her journey encapsulated in the enlightening conversation on the podcast, offers invaluable insights into the essence of embracing one’s true self and the transformative power of making gutsy decisions.

From Branding Expert to Empowerment Coach

Laura’s entrepreneurial voyage began 16 years ago, rooted in a desire to forge her own path. Her initial venture into the branding world was driven by a passion for design and a vision to support other entrepreneurs in crafting their brands. However, as her journey unfolded, Laura discovered a deeper calling. The conversations she had with clients often veered into the realms of their hopes, fears, and dreams, revealing a shared longing for something more profound than just business success.

This realization led Laura to launch the Gutsy Podcast, a platform dedicated to exploring the raw, unfiltered experiences of entrepreneurs. The podcast became a beacon for those seeking solace in shared struggles and triumphs, fostering a community of like-minded individuals driven by a desire to live authentically and boldly.

The Gutsy Decision to Pivot

Laura’s decision to sell her successful branding agency and fully immerse herself in her role as a coach and speaker was not made lightly. It was a culmination of years of introspection, a deep understanding of her true passions, and the courage to follow her gut. This pivotal moment in her life underscores the importance of listening to one’s inner voice, even when it leads you away from the familiar and into the unknown.

Embracing the Power of Authenticity

Laura Aura’s story is a testament to the transformative power of authenticity. In a world where we are often pressured to conform to societal expectations, Laura’s journey encourages us to reclaim our power and live in alignment with our true selves. Her approach to life and business, characterized by a willingness to face fears head-on and make bold decisions, serves as an inspiration to anyone standing at the crossroads of change.

The Aura of Change: How to Connect with Laura

For those inspired by Laura’s journey and eager to embark on their own path of self-discovery and empowerment, there are several ways to connect with her. Whether through one-on-one coaching, joining the Delphi Collective, or participating in her mind fuckery workshop, Laura offers a range of resources designed to help individuals reclaim their power and live a life of purpose and passion.

To learn more about Laura and how she can help you embrace your true self, visit []( Join a community of fearless individuals ready to make gutsy decisions and transform their lives.

Laura Aura’s journey from a branding expert to an empowerment coach is more than just a career transition; it’s a powerful narrative about the importance of living authentically. Her story, shared on the podcast, is a reminder that true fulfillment comes from aligning with our innermost desires and having the courage to pursue them, no matter the obstacles. Let Laura’s journey inspire you to take the first step towards embracing your true self and discovering the limitless potential that lies within.

About LauraAura


​​LauraAura is an Alignment Coach and Certified Mind-Body Practitioner guiding driven women to get out of their own way to have the life and business they truly desire. She guides people to personal alignment by learning how to honor their energy and truly listen to what they want instead of what they’ve been taught they should.

Laura is a vibrant speaker, coach, author, and host of The Gutsy Podcast, a Top 100 Podcast, and all-around visionary.

Laura empowers women in business and in life transitions by humanizing thoughts and feelings, encouraging individualism, and unraveling the “shoulds” that keep so many people stuck for decades.

She’ll be the first person to push you out of your comfort zone and the last to hug you as you head to the next level of your life. Her energy is contagious – an Aura – and if you’re up for the challenge, she just might trick you into believing in yourself.



TikTok: @thatlauraaura 

Facebook: That Laura Aura

Instagram: @thatlauraaura 

Are you interested in being a guest? Contact us today!

Unlocking Business Success: Insights on Mentorship and Audience Building

Unlocking Business Success: Insights on Mentorship and Audience Building

Unlocking Business Success: Insights on Mentorship and Audience Building

Are you ready to transform your business journey with strategies that actually work? In our newest podcast episode, we sit down with Christine Campbell Rapin, a luminary in the world of business mentorship and audience building. Christine’s approach is not just about achieving success; it’s about understanding the core of your business and the people who make it thrive.

Welcome to a wealth of wisdom where Christine Campbell Rapin, a seasoned business mentor and consultant, delves deep into the art of business mentorship and the science of building an audience. This episode is a must-listen for entrepreneurs, marketers, and business enthusiasts eager to elevate their game.

Episode Highlights:

  1. The Genesis of a Business Mentor: Christine kicks off the episode by sharing her journey into business mentorship. She uncovers the nuances of providing valuable insights and how this can be a game-changer in your business strategy.
  2. Crafting an Audience of Buyers: Moving into the realm of marketing, Christine discusses the intricacies of building an audience that doesn’t just listen but actively buys. This segment is a goldmine for those struggling to convert their audience into customers.
  3. The Art of Client Engagement: Identifying and engaging with potential clients is an art, and Christine is here to be your guide. Learn how to spot and attract the right clients for your business in this insightful segment.
  4. Curiosity as a Business Catalyst: Ever thought about how curiosity can be a powerful tool in business? Christine explores how sparking curiosity can lead to buying signals and how to build this curiosity in your marketing strategies.
  5. Understanding and Communication in Audience Building: The episode culminates with Christine emphasizing the importance of understanding and communication in building an audience of buyers. This is where you learn the secret sauce of audience engagement.

Christine Campbell Rapin’s expertise is not just theoretical; it’s a blend of years of experience and practical knowledge. Whether you’re a startup founder, a seasoned entrepreneur, or a marketing professional, this episode is packed with actionable insights that can reshape the way you approach business mentorship and audience building.

But that’s just the tip of the iceberg. To dive into the depth of Christine’s wisdom, you need to listen to the entire episode. There are nuggets of knowledge and strategies that we haven’t covered here, which could be the key to unlocking your business’s potential.

Embark on this enlightening journey with Christine Campbell Rapin. Tune in now to our latest podcast episode and start unlocking the doors to your dreams. Your path to business success is just a play button away!

Are you interested in being a guest? Contact us today!

Ep. 34 Using NLP and Mindset for Transformation

Ep. 34 Using NLP and Mindset for Transformation

Using NLP and Mindset for Transformation

Unlock the transformative potential of NLP and breathwork with Kenzie Groh, a renowned mindset coach. Discover how to break free from feeling stuck in your career or personal life through our insightful interview. Kenzie reveals groundbreaking NLP techniques and mindset strategies to replace negative thought patterns with empowering beliefs, fostering personal growth and self-empowerment.

Experience the profound impact of breathwork, as Kenzie guides you through powerful techniques to release emotional blockages, enhance mental clarity, and achieve a rejuvenating sense of well-being. Her virtual breathwork sessions offer a convenient pathway to emotional release and self-discovery, accessible from the comfort of your home.

Kenzie’s holistic approach integrates NLP, mindset coaching, and parts work, addressing the interconnectedness of mind, body, and spirit. If you’re seeking a way to reconnect with your inner self and navigate life’s challenges with resilience and clarity, explore Kenzie Gro’s transformative coaching and breathwork sessions. Start your journey towards a fulfilled and authentic life today


[00:03:05]: Kenzie’s Journey from Corporate to Entrepreneurship

[00:03:29]: Kenzie’s Introduction

[00:04:20]: Making the Shift from Corporate World

[00:05:30]: Learning to Trust and Overcome Challenges

[00:06:15]: Overcoming Self-Judgment and Guilt

[00:07:23]: Embracing Change and Trusting the Process

[00:09:04]: Understanding Neuro-Linguistic Programming (NLP)

[00:10:56]: Discovering Kenzie’s SuperpowerClose

About Kenzie Groh

Kenzie Groh is a passionate and transformational women’s life and mindset coach who empowers women to break free from limiting beliefs and step into their full potential. With a unique blend of subconscious mind work, breathwork facilitation, and clinical hypnotherapy, Kenzie guides women on a powerful journey of self-discovery and empowerment, helping them unleash their inner powerhouse

Are you interested in being a guest? Contact us today!

Ep.33 – Mastering the Art of Productizing Services

Ep.33 – Mastering the Art of Productizing Services

Productizing Your Services with Expert Maiko Sakai

In the bustling world of entrepreneurship, the concept of productizing services has emerged as a game-changer, especially for those in creative and service-based industries. Episode 33 of our podcast brings this concept into sharp focus, featuring the seasoned business coach Maiko Sakai. Her insights provide a roadmap for entrepreneurs eager to scale their ventures while maintaining authenticity and value.

The Essence of Productization

Maiko Sakai begins by demystifying the concept of productizing services. She explains that it’s not just about creating a one-size-fits-all package but about developing a structured, scalable service that still allows for personalization and quality. This approach helps businesses move away from the traditional time-for-money model, offering a more sustainable and scalable way of delivering value to clients.

Personalization within a Structured Framework

A highlight of the episode is when Maiko discusses how to craft targeted experiences within a productized business model. She emphasizes the importance of understanding your audience and tailoring your services to meet their unique needs. This segment is particularly insightful as it demonstrates how productization doesn’t mean losing the personal touch that often makes service-based businesses so successful.

Steering Clear of Common Pitfalls

Maiko also delves into the common mistakes entrepreneurs make when transitioning to a productized service model. This part of the conversation is crucial as it offers listeners the chance to learn from others’ experiences, helping them avoid common pitfalls that can hinder the productization process.

The Journey to Effective Productization

Throughout the episode, Maiko touches on several key aspects of productizing services:

  • Asking the Right Questions: She stresses the importance of aligning business goals with customer needs, a critical step in ensuring the success of a productized service.
  • Finding Your Niche: The discussion on the Niche Identifier Diagram is a game-changer for those struggling to find their footing in a crowded marketplace.
  • Aligning Expertise with Passion: Maiko talks about the importance of aligning what you’re good at with what you love doing, ensuring business satisfaction.
  • Scalability and Efficiency: She sheds light on scaling business services without overworking, and the time-saving benefits of productizing services.
  • Pricing Strategies: Understanding the difference between perceived value and true value is crucial for setting prices that reflect the worth of your services.

Episode 33 with Maiko Sakai is a must-listen for any entrepreneur looking to refine their service offerings and scale their business. Her expert guidance provides a clear path for transforming service businesses into scalable, efficient, and profitable ventures.


  • [00:01:11]: Defining Productized Offer
  • [00:03:29]: Example of Productized Offer for Business Coaches
  • [00:05:09]: Common Mistakes in Productizing Services
  • [00:07:19]: Important Questions for Productizing Services
  • [00:09:19]: The Three Circles in Niche Identifier Diagram
  • [00:13:56]: Impact of Misaligned Expertise and Experience
  • [00:18:27]: Scalability of Productized Offers
  • [00:21:40]: Time-Saving Benefits of Productizing Services
  • [00:25:08]: Perceived Value vs. True Value in Pricing

This episode is more than just a conversation; it’s a comprehensive guide filled with actionable insights. Whether you’re a seasoned entrepreneur or just starting out, Maiko Sakai’s expertise in productizing services is an invaluable resource for anyone looking to innovate and grow in today’s dynamic business landscape. Tune in to transform your approach to service delivery and take your business to the next level!

About Maiko

Maiko Sakai, the founder of Airtight Concepts, is a seasoned business strategy consultant, a.k.a. secret weapon & confidant to visionary entrepreneurs with the desire to build a high-functioning, profit-generating business of their dreams.

 She serves her clients whom she fondly calls “Grounded Go-Getters” to shift from operating a transactional business to a transformational business through her 3 business programs, “10 Leads in 10 Weeks Challenge,” “Define + Refine Your Profitable Niche” and “Business Optimizer 360.”

 Originally from Japan, Maiko considers herself a New Yorker, loves ethnic foods of all kinds, and is a sucker for ultra-contemporary design & exotic houseplants. She earned her MBA from Cornell University. Find out more:

Are you interested in being a guest? Contact us today!

Ep. 32 Thriving in Motherhood and Entrepreneurship: An Inspiring Journey

Ep. 32 Thriving in Motherhood and Entrepreneurship: An Inspiring Journey

Are you navigating the intricate dance between motherhood and entrepreneurship, striving to excel in both arenas? Learn how Stephanie Shanks transformed these dual challenges into a narrative of triumph and harmony. Join us in our latest episode for an authentic exploration of flourishing in the realms of motherhood and entrepreneurship.

From Motherhood to Entrepreneurship: Stephanie Shanks Unveils Her Story

Join us as Stephanie dives deep into her extraordinary journey, intertwining the roles of a mother and an entrepreneur. This episode is a goldmine for anyone navigating the thrilling yet challenging path of building a business from scratch.

What’s Inside This Can’t-Miss Episode:

  1. The Resilience Roadmap: Stephanie opens up about the inception of her entrepreneurial dream. Her story is not just inspiring; it’s a masterclass in perseverance.
  2. Leap into the Unknown: Ever thought of starting a business with minimal resources? Stephanie did just that with her photography venture. Discover how she overcame the odds to build a successful brand.
  3. Defying the Norms: Stephanie’s journey is a powerful narrative that shatters stereotypes, proving that pursuing an artistic passion can indeed lead to financial success.
  4. The Balancing Act: How does a single mom juggle a professional career and personal life? Stephanie shares her practical insights and tips.
  5. Staying Motivated: Learn from Stephanie about the evolving nature of self-motivation and the strategies that keep her driven.
  6. Joy and Fulfillment: Stephanie reveals the most rewarding parts of being both a mom and an entrepreneur.
  7. Stephanie’s Nuggets of Wisdom: Considering a career shift? Stephanie’s reflections and advice are invaluable for those standing at a crossroads.

Don’t Miss This Episode!

Whether you’re a budding entrepreneur or a seasoned businesswoman, Stephanie’s journey is bound to resonate with you. Her experiences shed light on the unique challenges and triumphs at the intersection of motherhood and entrepreneurship.

Tune In Now!

Click the link to immerse yourself in Stephanie Shanks’ inspiring story on The Entrepreneur Society. Let’s celebrate the power of women in business together!


[00:03:02]: Stephanie Shanks’ Journey

[00:04:37]: Becoming a Full-time Photographer

[00:06:25]: Pursuing Photography Despite Doubts

[00:08:16]: Overcoming Challenges in Starting a Business

[00:10:47]: The Power of Marketing

[00:17:02]: Importance of Self-Motivation

[00:19:59]: Balancing Personal and Professional Life

[00:25:36]: Resources for Single Parents Starting a Business

Connect with Stephanie:

Are you interested in being a guest? Contact us today!