Select Page
Ep. 31 Simplify Marketing Analytics with Funnelytics

Ep. 31 Simplify Marketing Analytics with Funnelytics

Simplify Marketing Analytics with Funnelytics

In the latest episode of The Entrepreneur Society Podcast, we’re excited to welcome Mikael Dia, a visionary digital marketing expert and the founder of Funnelytics. Mikael shares what Funnelytics is and how you can use it for your business.

What you’ll discover:

1. The Story– Discover how Mikael’s decade-long digital marketing odyssey and T-shirt business laid the groundwork for the creation of Funnelytics.

2. How It Works – Explore the core components of this revolutionary tool designed to visualize your customer’s journey for effective marketing strategy.

3. Analyzing Funnels- See Funnelytics in action as Mikael tackles a non-converting sales page, showcasing its prowess in identifying bottlenecks for optimal funnel performance.

4. Decoding Limited Data and Making Informed Decisions – Understand the challenges of working with limited data and how Funnelytics shifts the mindset from emotion-driven to data-driven decision-making.

5. Funnelytics: Bridging the Gap for Marketers and Business Owners – Explore how Funnelytics serves as a bridge, allowing business owners to visualize their strategy and make data-driven decisions.

6. Seamless Integration: Funnelytics in Your Toolkit – Learn how Funnelytics seamlessly integrates with various platforms, enhancing data analysis capabilities for informed decision-making.

This episode encourages listeners to revolutionize their marketing approach with Funnelytics – the key to unlocking data-driven success in every business endeavor!

Connect with Mikael Dia

Meet Mikael Dia, a visionary digital marketing expert and the founder of Funnelytics.  With a passion for scaling businesses, Mikael has a proven track record of transforming ventures into seven-figure successes.  Based in Toronto, Canada, he’s on a mission to simplify marketing analytics with Funnelytics, a platform that has garnered 50,000 users and generated over $1.4 million in just 10 months. Mikael shares insights on data-driven marketing, scaling businesses, and navigating the challenges of the digital landscape.

LinkedIn: ⁠⁠

Facebook: ⁠⁠

Facebook Group:  ⁠⁠

Website: ⁠

Are you interested in being a guest? Contact us today!

Ep. 30 From Blue Christmas to Happy New Year

Ep. 30 From Blue Christmas to Happy New Year

From Blue Christmas to Happy New Year

What if you realize that your job is ending right on the holidays? What do you do?

In our latest episode, Sherris Moreira, the owner and founder of Small Town Storyteller shares her personal journey of facing job loss during the holiday season. She candidly explores the reasons behind this unexpected turn of events and imparts valuable lessons on resilience and new beginnings and gave us 6 Christmas Song-Inspired tips for someone struggling the same as her.

Here are the 6 invaluable Christmas song-inspired tips ( and 1 bonus) to do when you find out your job is ending.

1. “Hard Candy Christmas by Dolly Parton” – Allow Yourself to Grieve:

Begin by acknowledging and allowing yourself to grieve the end of your job. Take a moment to catch your breath and process your emotions. It’s essential to give yourself the time and space to cope with the changes before taking the next steps.

2. “Grown Up Christmas List by Kelly Clarkson” – Make a list of the things you need to do: 

Create a grown-up Christmas list for your Career. Make a comprehensive list of the things that you want to do next.

3. “Deck the Halls by Nat King Cole” – Update Your LinkedIn:

Update your LinkedIn profile to reflect these changes, ensuring you’re ready to present yourself effectively to potential employers.

4. “Sleigh Ride by Ella Fitzgerald” – Reach Out to Your Network:

Just as sleigh ride requires getting back up, reach out to your personal and professional network for support. Share your situation with colleagues and friends, and don’t hesitate to ask for help or advice. Networking can open up new opportunities and provide valuable insights into potential career paths.

5. “Christmas Wrapping by the Waitresses” – Be Open-Minded About Your Next Step:

Embrace the idea that your next career move doesn’t have to mirror your previous role. Like Christmas gifts come in various forms, consider different job opportunities, whether they involve building on your existing skills, taking a step back for more flexibility, or exploring entirely new avenues. Be open-minded and think outside the traditional career box.

6. “Santa Tell Me” – Seek Professional Guidance:

Just as Santa is the professional in all things Christmas, consider reaching out to career professionals. Utilize resources like local Career Centers or Career Links for free assistance with resume updates, job applications, and even participation in career fairs. Seeking professional guidance can enhance your job search strategy and boost your confidence in the process.

7. “Brand New Day by Sting” – Look What’s Coming Next

Now is the time to shift your focus forward and anticipate the possibilities that lie ahead. Embrace the idea that the end of one chapter marks the beginning of another. As you allow yourself to grieve and process the changes during this hard candy Christmas, look to the future with optimism and a sense of renewal. Consider what opportunities and challenges the next phase of your career may bring. Just as a brand new day signifies a fresh start, use this perspective to navigate your professional journey with a forward-thinking mindset.

As we approach the holiday season, Sherris Moreira’s narrative serves as a reminder that amidst challenges, there’s room for hope. The episode encourages listeners to navigate uncertainties with an open mind, fostering the resilience needed to transform endings into empowering beginnings. Tune in to The Entrepreneur Society and discover the insights that can turn professional transitions into moments of profound growth.

Connect with Sherris

Are you interested in being a guest? Contact us today!

Ep. 29: The 5 Content Personalities and How to Leverage Yours

Ep. 29: The 5 Content Personalities and How to Leverage Yours

Are you struggling to find the right approach to your marketing strategy? Have you been feeling drained and uninspired by certain methods of communication? Perhaps it’s time to explore the concept of content personality types. In a recent episode of the Entrepreneur Society podcast, guest Amy Hager, from Joyful Business Revolution, shared valuable insights into the five content personality types and how understanding yours can revolutionize your marketing approach.

Amy’s expertise centers around helping coaches, consultants, and entrepreneurs infuse joy into their marketing strategies. By uncovering your unique content personality type, you can align your communication with your natural strengths, making the marketing process more enjoyable and effective. Whether you’re a live in person, video, audio, written, or visual content personality type, Amy emphasizes the importance of tapping into your energetic alignment and utilizing the best vehicle for your content personality type.

Understanding and embracing your content personality type can have a profound impact on your marketing efforts. By harnessing your natural strengths, you can simplify your marketing approach, eliminate unnecessary stress, and connect with your audience in a more authentic and impactful way. Rather than trying to excel in all content types, Amy encourages a focused approach, leveraging your dominant content personality type to create a more compelling and engaging marketing strategy.

If you’re ready to transform your marketing efforts and discover your content personality type, consider taking the free content personality quiz. It’s time to unlock your full potential and revolutionize the way you communicate and connect with your audience. Don’t miss out on this opportunity to elevate your marketing strategy and bring more joy into your business.

Connect with Amy:

About Amy :

Amy Hager, a true marketer and community builder at heart, and Co-Founder of The Content Personality® Club, uses her years of experience and expertise to help service-based business owners around the world grow businesses they love at Joyful Business Revolution™. She supports current clients—as well as future clients— to apply simple strategies for increased revenue and productivity. 

Amy’s yoga instructor says she has lived 12 lives already because she has so many experiences. She has raced cars, been a radio DJ, built sales and marketing teams,, worked at a group home to support adults with mental illness, led a B&B association, started a youth group, been a military spouse – just to name a few.

When this cat mom isn’t helping clients with their mission-driven marketing, she can be found experiencing her joy while exploring her own backyard, hanging out on her boat, visiting as many wineries as possible, and/or traveling the world.

Are you interested in being a guest? Contact us today!

Ep.28: The Comeback: Mastering Resilience and Success with John Papaloni

Ep.28: The Comeback: Mastering Resilience and Success with John Papaloni

The Comeback: Mastering Resilience and Success with John Papaloni

Imagine hitting rock bottom and then climbing your way back to the top. This isn’t just a story of resilience; it’s the real-life journey of John Papaloni, a master of comebacks. Our latest podcast episode, “The Comeback: Mastering Resilience and Success with John Papaloni,” dives deep into this inspiring tale, offering invaluable lessons for every entrepreneur.

In our latest podcast episode, we explore the remarkable story of John Papaloni, a serial entrepreneur who faced the daunting challenge of bankruptcy and emerged victorious. This episode isn’t just about a comeback; it’s a masterclass in transforming setbacks into stepping stones for success.

The Journey Begins: Introducing John Papaloni [00:03:46]
We kick off the episode by introducing John Papaloni, a figure synonymous with resilience and adaptability. His story is not just about financial recovery but also about personal transformation and growth.

The Turning Point: Recognizing the Need for Change [00:05:36]
John’s journey is marked by a crucial moment of self-realization. Recognizing the need for change was the first step in his path to success. This chapter delves into the importance of self-awareness in overcoming life’s hurdles.

From Bankruptcy to Success: A Tale of Resilience [00:10:07]
Perhaps the most compelling part of the episode, this chapter details John’s incredible journey from the depths of bankruptcy to the heights of success. It’s a story that underscores the power of perseverance and strategic thinking.

Key Takeaways: Lessons in Entrepreneurship

  1. Mindset Transformation [00:07:32]: John’s shift from victimhood to empowerment is a testament to the significance of mindset in overcoming challenges. This transformation is crucial for anyone looking to bounce back from setbacks.
  2. Strategic Financial Decisions: John’s comeback was fueled by savvy financial decisions. This part of the episode emphasizes the need for personal financial management as a cornerstone of entrepreneurial success.
  3. The Power of Saying No [00:14:24]: One of John’s key strategies was learning to say no to opportunities that didn’t align with his goals. This lesson is vital for entrepreneurs who need to protect their time and focus on their objectives.
  4. Focusing on Strengths: John advises listeners to concentrate on their business’s strengths and prioritize what truly suits their needs. This approach is essential for sustainable growth and success.
  5. The Role of Community: The episode highlights the importance of support systems in entrepreneurship. The Entrepreneur Society, with its resources and network, exemplifies the value of community in the entrepreneurial journey.

Coping with Setbacks and Adapting to Change [00:14:24]
The episode concludes with a powerful message about the inevitability of setbacks and the importance of adaptability. John’s story is a reminder that every challenge is an opportunity for growth and innovation.

Final Thoughts:
John Papaloni’s journey from bankruptcy to success is more than just an inspiring story; it’s a blueprint for anyone facing challenges in their entrepreneurial journey. Tune into “The Comeback: Mastering Resilience and Success with John Papaloni” for a dose of inspiration and practical advice that could change the way you view setbacks and success.

Website: ⁠⁠

Social Media Links:⁠

Are you interested in being a guest? Contact us today!

Ep. 27 Unlock Your Brand’s True Potential

Ep. 27 Unlock Your Brand’s True Potential

Anna Laura Sommer Unveils New Insights

In a compelling podcast episode, Anna Laura Sommer, the dynamic force behind Shine Studio, engages in a thought-provoking discussion about transforming personal branding and elevating the role of founder presence in business. This blog post captures the essence of their lively conversation, offering entrepreneurs essential insights to enhance their brand’s image.

Challenging Conventional Personal Branding

The episode starts with Anna Laura questioning traditional personal branding approaches. She advocates for a shift towards emphasizing the founder’s presence, blending personal and professional values to forge authentic connections with audiences. Her journey from speech pathology to brand photography demonstrates her commitment to assisting entrepreneurs in representing themselves authentically.

Unveiling the Strategic Role of Brand Photography

Throughout the conversation, Anna Laura explores the role of brand photography, emphasizing its significance beyond mere aesthetics. She discusses how strategic brand photography aligns with a business’s core message and resonates with the target audience, underlining the need for adaptability across various platforms and formats.

Reframing Personal Branding

Anna Laura suggests refocusing personal branding to cultivate meaningful connections and reflect consistent brand values. She encourages entrepreneurs to develop their founder presence, showcasing their personal and professional evolution while maintaining authenticity in their brand identity.

Distinguishing Between Personal Branding and Brand Personality

The discussion also addresses the differences between personal branding and brand personality. Anna Laura clarifies that personal branding shapes public perception, whereas brand personality centers on the brand’s identity, style, and tone. She emphasizes the importance of aligning brand personality with one’s inherent traits for authentic representation.

Conquering Imposter Syndrome with Authenticity

A real-life case study vividly illustrates the transformative effect of authenticity in overcoming imposter syndrome. Anna Laura highlights the significance of embracing one’s true self, a crucial step in an entrepreneur’s journey.

Preparing for a Successful Brand Photo Shoot

Anna Laura introduces a comprehensive brand shoot prep guide, offering practical tips on outfit selection, posing, and beauty preparations. This guide aims to equip entrepreneurs for a successful brand photo shoot, showcasing her dedication to empowering individuals in their branding endeavors.

The podcast episode concludes with a powerful call to action for entrepreneurs to reassess their founder presence and brand personality. Anna Laura’s insights, combined with the host’s engaging questions, spotlight a shift in personal branding and brand photography approaches, emphasizing the importance of authenticity and founder presence in elevating a brand in today’s dynamic business landscape.

About Anna Laura Sommer

Anna Laura is the Founder of The Shine Studio, where she serves bold, women-led businesses through brand photography and strategy, and is soon launching a platform to help other photographers break into branding.

Her work has been published with Target, David’s Bridal, Inc., Comcast, and more. Her entrepreneurial journey has been featured in HuffPost, Oxygen Magazine, and others.

Her entrepreneurial heart began at age 12, when she started a scrapbooking business. But a series of trials, including the loss of her oldest brother in Afghanistan in 2009, derailed her. In 2018, Anna Laura returned to her creative roots, and using her gifts to serve women-led businesses through brand photography.

To date, she has helped hundreds of women amplify their brand and founder presence. While her work has taken her around the world, she has made her home in Charleston, SC with her husband and twin toddlers.

Connect with Anna Laura Sommer

The Shine Studio





Are you interested in being a guest? Contact us today!

Ep 26. How to Attract Your Dream Client

Ep 26. How to Attract Your Dream Client

Are you an entrepreneur struggling to attract your ideal client? The latest episode of The Entrepreneur Society Podcast might just hold the key you’ve been searching for. In an insightful and empowering session, we had the pleasure of hosting Navi Bliss, a renowned love and confidence coach, who shares her transformative journey and how it influences her unique approach to business and personal success.

Navi’s Personal Odyssey: A Beacon of Hope
Navi Bliss’s story is nothing short of inspiring. Overcoming a challenging past, she emerged with a profound understanding of self-worth and self-love. Her experiences are a testament to the power of inner transformation and how it can radically change our external world, including the realm of business.

Self-Love: The Core of Attracting Dream Clients
One of the most striking revelations from Navi’s interview is the concept that the journey to attracting your dream client starts within. It’s not just about how you present your business; it’s about how you perceive and value yourself. Navi beautifully parallels her personal experiences with relationship attraction to how entrepreneurs can magnetize their ideal clients.

Sourcing Worth from Within: A Game-Changer for Entrepreneurs
Navi delves into the concept of ‘self-sourcing worth.’ This idea is a game-changer, especially for entrepreneurs battling imposter syndrome or the ups and downs of business. By drawing worth from within, Navi suggests that entrepreneurs can face rejection or challenges without losing their core confidence and value.

Daily Practices of Self-Love: Nurturing Your Business and Yourself
Practical and grounded, Navi doesn’t just stop at theoretical advice. She provides actionable steps towards incorporating self-love into daily life. These practices are not just self-care routines; they are strategies to enhance your business by enhancing your self-perception and energy.

The Bigger Picture: Attraction Beyond Business
What makes Navi’s insights universally applicable is her emphasis on the holistic nature of attraction. It’s not just about business; it’s about life. Her advice transcends professional boundaries, providing listeners with wisdom that can improve their personal relationships and overall quality of life.

Why This Episode Is a Must-Listen
Whether you’re an established entrepreneur or just starting out, Navi’s insights offer something for everyone. Her story is relatable, her advice is practical, and her approach is holistic. This episode is not just another business strategy session; it’s a guide to personal transformation with direct implications for business success.

Final Thoughts
In a world where business advice is often limited to tactics and strategies, Navi Bliss brings a refreshing and deeply effective perspective. It’s about aligning your inner self with your business goals. So, if you’re ready to embark on a journey that transforms not just your business but your entire approach to life and success, this episode of The Entrepreneur Society Podcast with Navi Bliss is your starting point.

Tune in Now
Don’t miss out on these invaluable insights. Tune in to The Entrepreneur Society Podcast to hear Navi’s full story and learn how to attract your dream clients by starting with the most crucial relationship – the one with yourself.

Connect with Navi




Clubhouse/Twitter/Tiktok: @navibliss



Are you interested in being a guest? Contact us today!